Move aged & special units with real-time auctions.

We add your vehicles into your dashboard, you choose which units go to auction, and buyers compete. The winning buyer completes the transaction at your dealership.

Perfect for aged inventory, trades & specialty units.

The only dealer & customer auction site in the world.

View live auctions Talk to B4Auctions

You keep the customer, the relationship, and the deal. B4Auctions simply powers the competition.

Dealer workflow

We add → You choose → Auction → Deal at your store

Step 1 We add your units
B4Auctions loads your aged, trade and special units into your dashboard.

Step 2 You choose what to auction
Select the vehicles you want to push into live bidding.

Step 3 Buyers bid in real time
Competitive online auctions set true market value.

Step 4 Deal closes at your store
The winning buyer completes the transaction at your dealership.

Actual B4Auctions auction environment. View live at auction.b4auctions.com

Built for dealers

A simple way to move the units that slow you down.

B4Auctions is designed for aged inventory, trades and special units that don’t fit your front-line strategy— without giving up control of the customer or the deal.

Aged inventory

Turn slow units into fast cash

Move aged vehicles into competitive auctions before they burn more holding cost. You decide what goes in and when.

Special & unique

Showcase special and niche units

Market specialty, lifted, performance or rare vehicles to a wider buyer base that values them properly.

Dealer-first model

You stay the selling dealership

All winning buyers complete the transaction at your store. You keep the relationship, F&I opportunity and gross.

How it works

We add units. You choose. Buyers compete. Deal at your store.

A clean, repeatable process that fits into your existing operations and keeps your team in control.

We add your vehicles

B4Auctions loads your units into your dashboard with VIN, photos and key details.

You choose what to auction

Select aged, trade or special units and schedule when they go to auction.

Run live bidding

Buyers compete in real time on B4Auctions. Transparent bidding drives true market value.

Close at your dealership

The winning buyer completes the transaction at your store—your paperwork, your process, your customer.

Real platform, not a mockup

See the actual B4Auctions environment.

Dealers and buyers interact in a clean, focused auction interface. No clutter, no confusion—just vehicles, bids and clear outcomes.

Transparent bidding Real-time bids and clear time remaining on every unit.

Dealer & customer model The only auction platform in the world built for both dealers and consumers.

Simple to learn Your team can be comfortable with the workflow in a single session.

Designed for volume Handle a few units or a full run list without changing systems.

Live auction example. View current auctions at auction.b4auctions.com

Physical site – high-traffic location

Online auctions today. A physical auction presence on a high-visibility corridor.

B4Auctions is positioned where the industry already moves. Over 400 dealers drive by each week and more than 16,000 consumers pass by daily—creating constant awareness for your inventory and events.

400+ dealers weekly • 16,000+ consumers daily • Dealer & customer auction model.

What this means for your units

Digital reach plus real-world visibility for select units
In-person viewing and inspection opportunities
More ways to move aged and special inventory quickly

Ready to move your aged & special units?

Let’s plug B4Auctions into your existing process so you can upload, select and auction units without losing control of the deal or the customer.

Browse live auctions Start selling with B4Auctions